How We Work

Thank you so much for visiting our website

Just a bit about us, we have been delivering fresh, three course gourmet meals in the Atlanta area for over 20 years. As of 2018, we now have a location in the Tampa Bay area. Instead of Flowers is a great gift alternative to show you care enough to send the very best. IOF is the perfect gift for new moms, to say get well soon, thinking of you, condolences, congratulations, happy birthday, happy anniversary, or just simply bon appetit. We prepare all meals fresh on site daily. Therefore, we are able to accommodate special needs on menu preparations and do allow substitutions.

In the Atlanta and Tampa markets we hand deliver our meals but, we also ship overnight via UPS throughout the US.

Are you are looking to send a meal?

Recipient's Choice

Our menu is vast and offers quite a variety of meals. As the sender of a dinner who probably doesn’t know what your recipient(s) would like to eat, we have found the most common purchases are either the Recipient’s Choice or a Gift Certificate. These two options are very similar. The Gift Certificate, as with any other, you simply purchase a monetary amount while considering the tax and delivery fee that will be in addition to the cost of the meal. Upon submission of your order, the recipient will automatically receive the Gift Certificate via email with a redemption code to copy and paste and use immediately on our website.

The Recipient’s Choice is almost the same. However, you would simply set the parameters of the meal you would like to give. You would select the Recipient’s Choice option, the type of meal you would like to send (Standard or Deluxe), then select the number of people you would like to feed. Then again upon submission, your recipient will automatically receive an email (if an email address is provided) with a redemption code to use on our website to select their meal and delivery date. We also call the recipient to notify them of the gift. *Please note: The emails are sent automatically from our website upon submission. We cannot determine if the email was blocked by a firewall or if the email is filtered out as spam. A phone number needs to be provided, and we will follow up with the recipient with a phone call.

Are you looking to redeem a Recipient’s Choice or Gift Certificate that was given to you?

Purchase Gift Certificates

To redeem a Recipient’s Choice, please click on Redeem Recipient’s Choice tab at the top of the website or at the end of this section. Copy and paste your Recipient’s Choice code that you received via email and follow prompts. We encourage you to register and add your meal gift to your Instead of Flowers account. This will make ordering your meal, future gifts you receive, and orders you would like to place much more convenient for you. You will be able to select the meal of your choice based on what meal type was gifted to you. You can also change the sides of the meal(s) you have selected. Once you are happy with your selections, enter the date you would like your meal delivered to you, include any special notes that will help us while preparing and delivering your meal, and confirm your order. You will receive an on-screen and an email confirmation for your meal delivery.

To redeem a Gift Certificate, please select a category such as Deluxe Meals from the Complete Meals menu at the top of the website. Choose the meal(s) you would like, the number of people you would like to feed, then add it to the cart. On the cart page, you will need to select your delivery date and the Zip Code where you would like your meal delivered. You can then paste or type your Gift Certificate code in the Have a Gift Certificate Section on the cart page before proceeding to the checkout page. Alternatively, you will have the option to use the link at the top of the Checkout page to enter your Gift code. Since you are purchasing the meal using a Gift Certificate, you will need to enter your information into the Billing Details. If you are receiving the meal to your address, make sure to uncheck the box that reads “Ship to a different address.” If you would like to send the meal to someone else, enter their information in the Ship to a different address section of the checkout page. If additional money is owed, enter a credit card, then click Place Order.